NEW Affordable K-Beauty Makeup ~ Demo, Review, Wear Test!

A NEW affordable K-Beauty inspired makeup line has just launched at CVS so I picked up a bunch of it and put it to a wear test on my mature skin!

The brand is called JOAH which means “I Like It” in Korean and I gotta say some of the products are “I Like It” worthy! Take a look:

Not bad that only 2 products were epic fails (the primer & gel lipstick) and I’m pretty pleased that most of it was decent and a couple of things were really good and worth checking out!

Shop the Post:

Joah Selfie Ready Pore Minimizing Primer:

Joah Birthday Suit Eyeshadow Palette in Unveiled:

Joah Truly Yours Liquid Foundation:

Joah Truly Yours Full Coverage Concealer:

Joah Selfie Ready Setting Powder in Banana:

Joah Be My Everything Glam Blush & Bronze Palette in Sunrise:

Joah Make Her Gel-ous Gel Eyeliner in Granite:

Joah I’m So Fly Brush Tip Eyeliner in Black:

Joah Brow Down To Me Brow Pencil & Gel in Taupe:

Joah Tintation Lip Stain in Eye Candy:

Joah I’m Your Jelly Bae Matte Gel Lipstick:



Nails: OPI “Peace, Love & OPI”

Black & White Top from video:


FTC: Not Sponsored. All opinions are always 100% honest and my own.

Links are affiliate links. If you click a link and buy something, I receive a commission for the sale. It doesn’t cost you anything extra and you are free to use the link or not as you choose. If you do use my links, I appreciate your support.

Leave a Reply

Your email address will not be published. Required fields are marked *